However, Ideation and Design Thinking is not only about challenging assumptions and asking so-called stupid questions. – Don Norman, in Rethinking Design ThinkingĪccording to Don Norman, asking stupid questions is not stupid at all. And every so often, the question sparks a basic and important reconsideration. Many times their questions simply reveal a lack of knowledge, but that is OK, that is how to acquire the knowledge. People from outside the discipline do question it. People who know a lot about a field seldom think to question the fundamentals of their knowledge. We need to question the obvious, to reformulate our beliefs, and to redefine existing solutions, approaches, and beliefs. It is by questioning the obvious that we make great progress. Once questioned, people stammer to explain: sometimes they fail. Usually it refers to some common belief or practice that has been around for so long that it has not been questioned. ‘Duh,’ thinks the audience, ‘this person is clueless.’ Well, guess what, the obvious is often not so obvious. What is a stupid question? It is one which questions the obvious.

I have also come to believe that in such ignorance lies great power: The ability to ask stupid questions. As a result, designers often attempt to solve problems about which they know nothing. “One of my concerns has been design education, where the focus has been centered too much upon craft skills and too little on gaining a deeper understanding of design principles, of human psychology, technology and society. Don Norman helps us take one step back and reflect upon why we need to challenge assumptions, ask stupid questions and provoke our current understanding, which is-in fact-what Ideation methods such as Challenge Assumptions, SCAMPER, and Provocations help us do: We’ll let Grand Old Man of User Experience, Don Norman, answer this important question in a down-to-earth and very relevant way. Why do We Need Ideation in Design Thinking? Get obvious solutions out of your heads, and drive your team beyond them.Create volume and variety in your innovation options.Uncover unexpected areas of innovation.

Bring together perspectives and strengths of your team members.Step beyond the obvious solutions and therefore increase the innovation potential of your solution.Ask the right questions and innovate with a strong focus on your users, their needs, and your insights about them.– d.school, An Introduction to Design Thinking PROCESS GUIDE Ideation Will Help You: Ideation provides both the fuel and also the source material for building prototypes and getting innovative solutions into the hands of your users.” Mentally it represents a process of ‘going wide’ in terms of concepts and outcomes. “Ideation is the mode of the design process in which you concentrate on idea generation. Ideation is often the most exciting stage in a Design Thinking project, because during Ideation, the aim is to generate a large quantity of ideas that the team can then filter and cut down into the best, most practical or most innovative ones in order to inspire new and better design solutions and products. In this article, we’ll teach you some processes and guidelines which will help you facilitate and prepare for productive, effective, innovative and fun ideation sessions. Although many people might have experienced a “brainstorming” session before, it is not easy to facilitate a truly fruitful ideation session. Ideation is also the third stage in the Design Thinking process. Ideation is the process where you generate ideas and solutions through sessions such as Sketching, Prototyping, Brainstorming, Brainwriting, Worst Possible Idea, and a wealth of other ideation techniques. (Sourced from: ) What is Ideation – and How to Prepare for Ideation Sessions

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